Impact Highlights:
- Reduced the time for adding paid content by 40% by introducing backend-driven UI for business cards
- Halved the process of releasing new functionality by implementing Kanban, feature-deploy, and CI/CD pipelines
- Increased client retention by 28% by launching a business cards nearby feature and two-way contact book sync
- Increased transitions to a more expensive tariff by 16% by adding access control for tariff-based features and feature hints
